Align18 Partners with YUMAX Golf.
Los Angeles, CA., Jan. 18, 2023. Align18 Consulting and YUMAX Golf announced a strategic partnership focused on growing the Castore brand in North America. Leveraging the rapid growth and popularity of the Castore brand throughout the UK and Europe, Align18 and YUMAX will focus on launching and building the Castore brand throughout North America. CEO of YUMAX Golf, Roger Wolf, the (Global Master Agent for Castore Golf & Leisure) said; “When we were asked to attend the PGA Orlando show to showcase the Castore brand in preparations for the North America launch, we did not hesitate to engage Align18. Having worked with Adam and the team at Align18 on previous projects, we were certain we would be able to exceed our goals with them on board.”
“YUMAX is a staple throughout the UK and Europe and we couldn’t be more excited to start this new partnership. Roger and the team at YUMAX are the perfect partners to help Castore become a leader in golf and leisure apparel in North America,” said Adam Sheldon, CEO of Align18. “We can’t wait for people in North America to experience the Castore brand.”
BOOK AN APPOINTMENT WITH CASTORE AT THE PGA SHOW:
Interested in discovering more about Castore and the brand’s launch into the US and Canada?
Castore will be located at STAND 6284. Please email Danie Ferry with YUMAX at
danieferry@yumaxgolf.com
About Align18 and Yumax: Align18 has decades of experience helping companies optimize business results through strategic organizational alignment and brand strategy. YUMAX is the premier golf agency in Europe and UK serving as the master agents for brands such as Bushnell, Skechers, LA Golf and more.
About Castore: Founded in Liverpool, England by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilize advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimize athletic performance in all conditions.
For More Information Contact:
Adam Sheldon - CEO
adam@align18.com