OUR PEOPLE MAKE US STAND OUT.
EXPERTS - INNOVATORS - LEADERS.
“We’re here to help you become a leader in the marketplace. You’re here because you’re looking for change. Together, we will transform your approach, exceed your expectations, and deliver a bold experience to your customers.”
Adam Sheldon - CEO
Through the years, our team has developed relationships with some of the most talented individuals in sales, marketing, design, and digital development. With the vision of bringing brand strategy, innovation and execution to the forefront, we assembled a team of experts to serve clients and grow Align18 - A Consulting Agency that moves with the times.
Executive Leadership Team
Adam Sheldon
CEO
Product & Brand Strategy, Leadership, Global Relationships
A highly experienced President and General Manager specializing in Luxury Product Development & Marketing. Holder of over 50 patents for consumer products, driving category growth and market share for global brands, Adam is a global expert in brand strategy and growth. He possesses exceptional Project & Team Leadership skills with a comprehensive background in sales and marketing management, expertise in product development, brand growth and engineering processes.
Over the past decade Adam has helped lead the introduction of some of the world's most prestigious luxury golf brands from Japan into the United States, which include XXIO, Honma, Majesty and Maruman. Under Sheldon's leadership, these brands experienced exponential growth through the internal and external alignment of brand, products and product development, sales and marketing strategies.
Richie Cronin
Chief Digital Officer
SEO Management & Strategy
With a career spanning over 30 years in Sales & Marketing, Richard Cronin, the Founder and Managing Director of Y'ALL Digital USA, a leading digital marketing agency dedicated to Growing Local Businesses. Richard’s professional journey reflects a commitment to excellence, innovation, and community engagement.
Richard’s expertise lies in senior sales and marketing leadership, having navigated diverse industries, including FMCG, Liquor, Commercial Equipment, and Currency Exchange. Specializing in digital marketing, Richard has successfully crafted and executed strategies encompassing Social Media Management, Brand Building, Google AdWords, SEO, Web Development, Email Marketing, and more.
Scott Dannehl, PhD
President
Strategy, Human Capital, Operations, Client Management
With over 25 years of experience as a dynamic expert in Human Capital Management and business optimization, Scott incorporates customized methodologies to analyze drivers of performance, focused on creating a sustainable competitive advantage for the companies he serves.
He has consulted with over 150 companies in multiple verticals including golf, sports, fintech, SaaS, financial services, manufacturing and more, Scott's experience and education allow him to critically think through the application and implementation of multiple theories and models, ultimately creating valuable and impactful solutions for his clients.
Mark Ciriaco
Chief Revenue Officer
Sales Management & Strategy
A B2B sales expert with over 15 years of sales and leadership experience, Mark has significantly outperformed his peers and the market in every role. Mark’s experience includes all business stages from startup to enterprise across multiple verticals including, but not limited to, sports, technology, finance, SaaS and more. In addition to his sales expertise, Ciriaco is an expert in interdepartmental operations and communication, leading multiple software and hardware initiatives from inception to launch.
Mark’s consultative and relationship focused style earns trust and mutual respect from clients and colleagues alike. Ciriaco’s passion, drive, experience and thought leadership allow him to be an elite performer, trusted partner and respected leader.
Todd Harman
Chief Marketing Officer
Marketing Strategy, Leadership, Global Relationships
Accomplished C-level business leader and brand developer with a record of growing both challenger and market-leading consumer goods brands over a 20+year career. Consistently create strategic brand positions, meaningful product innovations, and unique brand experiences that accelerate profitable growth while strengthening brand equity.
Harman’s global expertise spans multiple industries including golf, sports, EV and more. Utilizing his knowledge and experience, he’s strategically accelerated growth and revenue for multiple organizations including double- and triple-digit percent increases in sales and revenue. Under his guidance, multiple brands have reached number one market shares in global markets. Harman’s global success and experience have helped him create a powerful and influential network throughout the golf sports and EV industries.