WE HELP BUILD & MANAGE YOUR BRAND STRATEGY ACROSS ALL TOUCHPOINTS.
We help you align your brand so that it resonates within the golf space. We have decades of experience and an unmatched history of building bold, electrifying brands. Whether you’re creating a new brand one or reinvigorating a current brand focused on entering the golf market, we have perfected the art and science to help ensure success. Regardless of your company stage, from startup to global leaders, our focus is the same - creating a highly collaborative environment focused on purpose, immersion, and value, resulting in a brand that cannot be ignored.
Brand Strategy, Brand Architecture, Logo & Identity, Messaging & Positioning, Brand Style Guide, Voice & Tone, Naming & Taglines, Culture.
Brand - Strategy.
Building a brand strategy involves several key elements, including the alignment and positioning of internal and external resources. A brand's longevity and value depend on its strategy for bringing their brand to life and inspiring passionate employees and customers. A critical success factor is establishing alignment and integrating your brand into your culture, making it part of your organization’s DNA, creating a significant competitive advantage.
The Key Factors in Aligning your Brand & Culture
Hiring, Brand Positioning, Listening to Consumer Insights, Understanding the Competitive Landscape, Consumer Benefits
Brand - Alignment
Brand alignment and strategic positioning are critical. In order to create a strong brand position, there are four key components to consider: Brand Essence, Ideal Customer Profile, Brand Promise and Brand Personality.
Brand Essence - Why your brand exists, what it stands for and what it believes in.
Ideal Customer Profile - Without a clarity around the ideal customer profile and where to find them time, organizations will spend significant time and money chasing the wrong customers.
Brand Promise - What the brand promises to deliver to its customers and employees, in terms of both products and experiences.
Brand Personality - The human characteristics that are associated with the brand - friendly, trustworthy, sophisticated, luxury, etc.
Separately, each of these elements is significant and provide value. However, with proper alignment and focus of each element, your brand comes to life as it becomes believable, understandable, unique and compelling, creating differentiation and creating significant lifetime value.
The Key Factors in Aligning your Brand Position
Target Customer, Brand Essence, Brand Promise, Brand Personality
Brand - Equity
Brand Awareness - Is your brand visible and front and center on an consistent basis using the proper channels
Brand Differentiation - How is your brand unique and can your employees and customers easily explain these differentiators
Brand Value - Building loyal, repeat customers that are willing and excited to refer
Brand Accessibility - How easy is it for customers to purchase your products and/or services
Brand Emotional Connection - How does your brand make me feel and am I proud to be associated with your brand
The Key Factors in Building Equity in Your Brand.
Awareness, Brand Differentiation, Brand Value, Accessibility, Emotional Connection