Our experience is global. We have led marketing and sales teams to exceptional success while supporting some of the top golf brands in the world.
“Companies that have well-aligned sales and marketing teams can achieve an average of 38% higher Conversion Rates and 20% higher Growth Rates.”
— Aberdeen
Marketing and Sales Alignment
Align18 has decades of experience working with premier global brands across multiple sectors of the golf industry and one of the most universal critical success factors is the alignment of marketing and sales teams. Alignment of the two teams allows for increased conversion, creation of “predictive” models, efficient pipelines and accurate forecasting. From full strategy creation to email or media campaigns to PR and video content, Align18 can create custom solutions focused on creating maximum, sustainable ROI through consistent, efficient communication between the marketing and sales teams.
The Key Factors Involved in Aligning your Marketing and Sales
ICP, Data Flows, Organizational Design, Communication, Content Creation, PR, Email, Modeling, Sales Lab/Testing, Data/Measurement, Tracking, Video, Advertising
OMNICHANNEL STRATEGY, IMPLEMENTATION & MANAGEMENT
We activate sales channels aligned with your strategy and the consumer.
Our team has activated big box, on course, off course, and internet channels for start-ups to global brands. We've worked with all types of retailers on in-store activations, designed one-of-a-kind demo events for on and off-course partners, and developed robust digital experiences and next-generation e-commerce programs that not only drive conversion rates but also customer retention, resulting in purchase repetition and brand loyalty. With over 20 years of expertise delivering profit-driven innovation and progression in brick and mortar and online retail, we are well-positioned to meet your objectives across the retail landscape.
E-Commerce Management, Amazon 1P & 3P, Performance Optimization, Systems Integration, In-Store Activations, Retail Buildouts, CO-OP Activations
Partners: Salesforce, Shopify, Adobe, Google, Eloqua
Marketing and Sales Execution
Align18’s considerable knowledge and resources can assist you whether you are introducing a new product, seeking lift, or seeking worldwide expansion. We can operate as your sales channel, managing distribution through our network of best-in-class sales representatives, providing direction and coaching, or taking the lead on everything from contracts, training, commission structures, retail agreements, and channel pricing structures. We get you to market quickly, targeted, and looking great.
The Key Factors Involved in Aligning your Marketing and Sales
Sales Management • Sales Rep Recruiting • Pricing Structure • Sales Process Creation • Sales Rep Contracts • Pricing Policies • Coaching • Fractional